September 1, 2010
Dear Hyundai Dealers:
September – National Childhood Cancer Awareness Month – is here and I’m thrilled to let you know that tomorrow we will launch the biggest philanthropic initiative in Hyundai history to raise awareness and continue our efforts to help kids fight cancer. We began our journey today in Washington, D.C. with visits to three area hospitals to award the very first $100,000 Hope Grants. Tomorrow morning we will hold a press conference to announce our national initiative, premiere our new commercial and officially launch our cross-country tour to award grants, spread hope and celebrate the fine work being done to improve the lives of children with cancer.
As you know, Hope on Wheels will conduct award events across the country throughout the month of September to donate $100,000 Hope Grants to 68 hospitals and non-profit organizations helping kids fight cancer. The complete list of winning hospitals and organizations and schedule of events will be posted shortly on the newly redesigned www.HyundaiHopeOnWheels.com. You can also see video footage of each donation event on the website and follow the September initiative on the Hope on Wheels Facebook page and Twitter (@HopeonWheels).
We are all part of this unprecedented initiative, and we hope you can attend the Hope Grant award events in your area to support your local hospitals and nonprofit organizations and see the impact your donations have on children and families fighting childhood cancer.
By the end of this year, Hyundai Hope on Wheels will have donated more than $23 million to support the fight against childhood cancer research since 1998. This is an incredible accomplishment and I hope you all are very proud of your commitment to this important cause.
Thank you again for your continued support of this program.
.
Very proudly yours,
John Krafcik
President and CEO
Hyundai Motor America
